In this episode, I walk through a beginner-friendly, step-by-step way to set up Claude Skills so you can get more consistent, higher-value output over time. I show where to enable Skills (it’s not on by default), how to create a new skill using Claude’s “create a skill together” flow, and why Skills are different from Projects for ongoing, reusable workflows. Then I demo a real example: building a conversion-focused copywriting review skill for an agency workflow, installing it, and testing it on app store screenshots + website copy. I close with how to level up Skills by iterating them over time, using a 10-step process I reference from a “Boring Marketer” tweet. Timestamps: 00:00 – Intro 00:40 – Enable Skills (Settings → Capabilities → Skills Preview) 01:21 – Creating a new skill 06:34 – Why Skills are important Projects for “always-on” workflows 07:49 – Reviewing the skill 10:34 – Installing the skill (copy to skills / upload in Skills) 11:28 – Testing the Skill 16:14 – How to improve skill over time Key Points Skills make Claude’s output more consistent because you bake in reusable context and workflows. Skills aren’t enabled by default—turn them on in Settings → Capabilities. The easiest path for most people is “Create a skill together,” then answer Claude’s scoping questions. A strong skill includes frameworks, scoring, and an output template—not vague advice. The real power comes from iterating: test on real scenarios, critique, refine, and keep improving the skill over time. Numbered Section Summaries Why Skills Matter For Beginners I open by explaining that Skills help you get more consistent, higher-value output from Claude over time, especially if you’re a beginner and want repeatable results. Turn On Skills First Skills aren’t enabled by default, so I show the exact path: Settings → Capabilities → enable the Skills preview feature. Create A Skill (Three Paths) I walk through the three options: create with Claude, write skill instructions, or upload an existing skill Build A Real Skill: Conversion Copy Review I describe the skill I want: a conversion-focused copywriting reviewer for apps and websites, built like a specialist “employee” that can critique headlines, CTAs, value props, pricing pages, and more. Skills vs Projects (And Why Skills Win For Ongoing Work) I explain why I prefer Skills for ongoing workflows: Projects can be context-specific to a campaign, while Skills are meant to work across day-to-day work regardless of the project timeline. What Claude Generates (And Why Markdown Is Great) I show Claude generating the skill structure and markdown files (like skill md and framework docs), and I call out why markdown is practical and easy for non-technical folks to edit. Install + Test The Skill On A Real Example I install the skill (copy to Skills / upload) and test it on real assets—app store screenshots and website copy—to see if it actually follows the skill workflow. Make The Skill Better Over Time (The Improvement Loop) I share the idea that Skills shouldn’t stay static. I reference a 10-step process (understand the problem, explore failures, research, synthesize, draft, self-critique, iterate, test, finalize) and emphasize ongoing iteration based on real outputs. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/