A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype)

Nesrine Changuel helped build Spotify, Google Chrome, and Google Meet. Her work has helped her discover the importance of emotional connection in building successful products. At Google, she served as a dedicated “delight PM,” a role specifically focused on making products more delightful. She recently published Product Delight, a book that provides a practical framework for creating products that serve both functional and emotional needs. Based in Paris, she now coaches founders and CPOs on implementing delight strategies in their organizations. What you’ll learn: 1. Why delight is a business strategy, not just “sprinkling confetti” on top of functionality 2. How to identify emotional motivators that drive product retention 3. The 50-40-10 rule for balancing delight in your roadmap 4. The 4-step delight model 5. The origin story of Spotify’s Discover Weekly 6. Why B2B products need delight just as much as B2C products 7. How to get buy-in from skeptical leaders who think delight is a luxury — Brought to you by: DX —The developer intelligence platform designed by leading researchers: https://getdx.com/lenny Jira Product Discovery —Confidence to build the right thing: https://atlassian.com/lenny LucidLink —Real-time cloud storage for teams: https://www.lucidlink.com/lenny — Transcript: https://www.lennysnewsletter.com/p/a-4-step-framework-for-building-delightful-products — My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/174199489/my-biggest-takeaways-from-this-conversation — Where to find Nesrine Changuel: • LinkedIn: https://www.linkedin.com/in/nesrinechanguel/ • Newsletter: https://nesrinechanguel.substack.com/ • Website: https://nesrine-changuel.com/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Introduction to Nesrine and product delight (04:56) Why delight matters (09:17) What makes a feature “delightful” (12:29) The three pillars of delight (13:03) Pillar 1: Removing friction (Uber refund example) (15:07) Pillar 2: Anticipating needs (Revolut eSIM example) (17:21) Pillar 3: Exceeding expectations (Edge coupon example) (18:35) The “confetti effect” and when it actually works (22:02) B2B vs. Lipp: https://drlipp.com/ • How to be the best coach to product people | Petra Wille (Strong Product People): https://www.lennysnewsletter.com/p/how-to-be-the-best-coach-to-product • The Great American Baking Show: https://www.imdb.com/title/tt21822674/ • Le Meilleur Pâtissier: https://en.wikipedia.org/wiki/Le_Meilleur_P%C3%A2tissier • The Upside on Amazon Prime: https://www.amazon.com/gp/video/detail/amzn1.dv.gti.3cb8500f-31af-9f4f-5dec-701e086d58e8 • The Intouchables: https://www.imdb.com/title/tt1675434/ • Yoyo stroller: https://www.stokke.com/USA/en-us/category/strollers/yoyo-strollers • UppaBaby strollers: https://uppababy.com/strollers/ — Recommended books: • Product Delight: How to Make Your Product Stand Out with Emotional Connection: https://www.amazon.com/Product-Delight-Stand-Emotional-Connection-ebook/dp/B0FGZ93D9Y/ • Factfulness: Ten Reasons We’re Wrong About the World—and Why Things Are Better Than You Think: https://www.amazon.com/Factfulness-Reasons-World-Things-Better/dp/1250107814 • STRONG Product Communities: The Essential Guide to Product Communities of Practice: https://www.amazon.com/STRONG-Product-Communities-Essential-Practice/dp/3982235189/r — Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com